In 1999, Deloitte & Touche needed a radical departure from the in-house designed Fast 500
website. They called on Viallo people to create a sleeker, more intuitive Fast500.com.

Upgrading from the phone company's "economical" standard template:

It's a common occurrence: Since websites involve technology, misguided managers think web design can be automated like widgets on the assembly line. They're right, it can be done, with pre-configured templates and very little creative freedom. But your customers deserve to know who you really are, not however much of you can be crammed into a rigid, automated framework.

Maritime Strategy, a shipping consultancy in Seattle, wanted their personality to shine through on their website, without breaking the bank or confusing potential clients. Viallo's Rocky Hessler helped the high-touch, relational business refine their functional requirements down to three sales-supporting roles:
1. Show their project case studies,
2. Say a little about who they are, and
3. Show how to reach them, in case a cold lead came from a web search.

Then he worked with Maritime Strategy to develop and organize their content to work in a simple website that delivers information quickly, with the right amount of elegance to communicate professionalism and competency.

Rocky also configured the site for search engine optimization and created a keyword advertising plan for Google and Overture, resulting in a notable improvement in site traffic and cold inquiries.