Delivering a Brand-Focused Website for
Deloitte & Touche:
When organizations are large enough to have diverse subcultures working in subsidiary brands, it doesn't make sense to source marketing activities to a central department. Deloitte & Touche has myriad business units operating in a variety of capabilities, each with unique strategies and tactics. Among the most unique is Deloitte's prestigious Fast 500 and Fast 50 program, a marketing unit that ranks and recognizes fast growing companies globally.
Promoting Fast 500 successfully online meant going outside the Big Five culture to capture the essence of the dynamic companies Deloitte honors every year. Deloitte's Fast 500 marketing team worked with Viallo's Rocky Hessler and Joel Shoop to transform the site from the previous content that ran inside the global Deloitte website into a totally new and independent look and feel for Fast 500.com, based on the essence of the program's print collateral and advertising materials.
Rocky and Joel reconfigured the navigation system to provide an intuitive path for the various user groups including Fast 50 regional directors, marketing personnel, selected Fast 50/500 companies, and the media, and worked with internal IT staff to integrate the existing databases into the new interface.
The website launched at the 2000 CEO Summit to rave reviews, kick-starting the internationalization of the program and website development in other Fast 500 countries.
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