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Webifying information trapped in printed brochures:
Viallo's Joel Shoop and Rocky Hessler worked with American Express Publishing to transform a thick printed brochure into an informative, engaging, and usable website.
With an intuitive navigation system that transformed a daunting stack of linear information into a highly usable information tool, Viallo provided 1-2 click access to any content in the piece, from anywhere else in the piece.
For easy ongoing management, we designed a navigation system that could be easily updated from a single file that changed all the subsequent pages in the site, so American Express could manage the site with just a few clicks.
"Brochureware" still serves a valuable role when there isn't time or reason to deliver a snazzy print piece, or when you want to translate static information to the web for anytime availability. Viallo can organize the content and create an intuitive navigation path that guarantees a valuable user experience, while organizing the content for easy ongoing maintenance for the long term, so your "brochureware" can change quickly to suit your needs.
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