In the expanding world of online fantasy sports, In3Sports, Inc. wanted to take the game to
another level, and take on the media big boys. Viallo helped them turn their idea into reality.

Combining the principles of day trading and fantasy football - this could get interesting.

When some former E*Trade executives got an idea to create the ultimate fantasy football website, they turned to Viallo's Rocky Hessler to bring new functionality to a familiar concept.

Bringing game-time play to fantasy football was not an easy task, creating challenges in how National Football League data feeds would be parsed and managed, not to mention new layers of complexity that would need to be honed for a fluid user experience. Rocky Hessler worked with his client team to reduce the game to three basic functions, Roster Management, Game Planning, and Game Time decision-making. He challenged them to consider their players as "coaches" more than owners of a team, to communicate the power of the game: making personnel decisions as a game unfolds.

Viallo delivered a powerful user interface and application that tracked NFL games, managed game-time substitutions, and tallied points based on NFL player performances in real-time, something never seen before in fantasy football.

If you have a ground-breaking idea, or just an idea for a unique web product offering and need input from a keen eye and seasoned instinct, contact Rocky Hessler today.